Sony Pictures Entertainment Brings Marvel Studios into the Amazing World of Spider-Man:
Under the deal, the new Spider-Man will first appear in a Marvel film from Marvel's Cinematic Universe (MCU). Sony Pictures will thereafter release the next installment of its $4 billion Spider-Man franchise, on July 28, 2017, in a film that will be co-produced by Kevin Feige and his expert team at Marvel and Amy Pascal, who oversaw the franchise launch for the studio 13 years ago. Together, they will collaborate on a new creative direction for the web slinger. Sony Pictures will continue to finance, distribute, own and have final creative control of the Spider-Man films.It’s hard to think of a $4 billion dollar franchise as a failure, but nonetheless the last three Spider-Man movies have been creatively disappointing. I'm hopeful that the second reboot will breathe new life into the ailing franchise.
Most filmgoers are likely unaware that in the 1990s Marvel sold the movie rights to many of its most popular characters including Spider-Man, the Fantastic Four, and the X-Men. As this infographic from the Geek Twins illustrates, at the end of 2014 Spider-Man lived in a world of his own. Without a deal, he was unable to appear in the wider world of character rights still owned by Marvel.
So the studio that was able to turn a group of second tier characters into a cinematic blockbuster generating universe, now has a big gun in its arsenal. I’m all atingle.
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